In 2012 tourism in Estonia increased by 4% compared to a year earlier. Total of 2.8 million domestic and foreign tourists stayed in accommodation establishments of Estonia. In ten years the number of tourists staying in accommodation establishments has doubled. As in previous years, in 2012 foreign tourists accounted for two thirds of the total number of tourists. 64% of all foreign tourists who used the services of accommodation establishments arrived from the neighbouring countries – Finland, Russia and Latvia. In 2003, the share of tourists from Russia was only 3% of the total number of foreign tourists, in 2012 – 14%. The share of tourists from Latvia has increased by two percentage points during the same period.
Although in 2012 1.9 million foreign tourists stayed in accommodation establishments or more than in any previous year, the number of tourists from several countries decreased compared to 2011. 22% less tourists arrived from the United Kingdom, 9% less from both Sweden and Italy and 6% less from both Norway and Poland. At the same time the number of tourists from Asian and American countries and Australia staying in accommodation establishments increased compared to 2011.
A third of clients in accommodation establishments were domestic tourists. In 2012, a total of 966,000 domestic tourists stayed in accommodation establishments, which is 5% more than in 2011 and 2.3 times more than in 2003. The year 2012 was a record year for domestic tourism.